Engaging a new generation of donors is essential for the philanthropic sector. At what age and how can people be stimulated to give? Dr Alison Body (University of Kent) concludes that children are often overlooked in discussions about giving. This although even at a young age, people are generous, but via other means than giving money. Therefore, their generosity should not be overlooked. Engaging people from a young age increases the chance of a child understanding the importance of giving. In short, she will discuss how charities can engage new generations to develop their philanthropic citizenship.

For more information: ERNOP Online Series and webinar: Nurturing the next generation of philanthropists